Sarasota Therapy & Counseling for Individuals, Couples & Families

Our Sarasota mental health counselors offer individual therapy, couples counseling, child and teen therapy, and specialized services like EMDR, CBT, DBT, and Gottman Method couples work.

We can often schedule your first session within 24-72 hours. Our Sarasota office offers flexible appointment times, including evenings, and we also provide virtual sessions if you prefer not to commute.

At IBW we are an out-of-network provider, simply meaning we do not accept insurance. Our rates for child therapy and individual therapy are $160 per 60-minutes, and our couples and family therapy sessions are $215 per 60-minutes.

At It Begins Within, our team of licensed marriage and family therapists provide expert support designed to help partners reconnect, communicate more effectively, and rebuild trust.

We specialize in relationship therapy, premarital counseling, discernment counseling, marriage counseling, and infidelity recovery. Each service is rooted in evidence-based methods proven to strengthen relationships — including the Gottman Method, Emotionally Focused Therapy (EFT), and Imago Relationship Therapy.

For couples seeking faster, more meaningful change, we also offer intensive couples therapy.

Whether you’re dating, engaged, or married, our Sarasota-based therapists provide a compassionate, structured space to help you heal disconnection, repair trust, and create a stronger, more fulfilling relationship.

If you’re struggling with anxiety in Sarasota, both therapists and psychologists can help — the right choice depends on your needs.

• Therapists (licensed counselors, LMHCs, LCSWs) provide evidence-based treatments such as CBT, mindfulness, and coping skills that address the root causes of anxiety and give you practical tools to manage symptoms day-to-day.

• Psychologists often provide therapy as well, but may also specialize in psychological testing and in-depth assessment.

• Psychiatric providers (psychiatric nurse practitioners or psychiatrists) can prescribe and manage medication when symptoms are severe or when therapy alone isn’t enough.

Most people begin with a therapist for anxiety, since research shows counseling is highly effective and often avoids the need for medication. If your anxiety feels overwhelming or you’ve tried therapy before without full relief, combining therapy with a psychiatric evaluation may be best.

At It Begins Within Therapy in Sarasota, our licensed therapists specialize in anxiety counseling for adults, teens, and children. We also offer psychiatric medication management when needed — so you don’t have to choose between therapy or psychology alone.

Cognitive Behavioral Therapy (CBT) is one of the most researched and effective forms of talk therapy for anxiety, depression, and stress. CBT helps you identify unhelpful thought patterns, challenge negative beliefs, and replace them with healthier ways of thinking and coping. It’s practical, skills-based, and designed to create lasting change in how you respond to life’s challenges.

Yes — CBT therapy is available in Sarasota and is a primary modality used at It Begins Within Therapy. We offer CBT for adults, teens, and children. We also offer specialized forms of CBT including TF-CBT, CBT-I and CBT-CP.

If you’re struggling with stress, anxiety, relationship issues, or life transitions in Sarasota, you may be wondering whether to seek therapy or counseling.

• Counseling typically focuses on specific issues or short-term goals — for example, adjusting to a new job or improving communication in a relationship. Counselors often provide practical strategies and support to help you cope in the moment.

• Therapy (sometimes called psychotherapy) often goes deeper, exploring patterns, past experiences, and underlying causes of challenges. It’s well-suited for ongoing concerns like anxiety, depression, trauma, or long-term relationship struggles.

In practice, the terms are often used interchangeably. In Sarasota, both therapy and counseling are provided by licensed professionals. What matters most is finding a provider you trust and who specializes in the issues you want help with.

Therapy costs in Sarasota vary by provider, but at It Begins Within Therapy sessions typically range from $160–$225 per hour with licensed clinicians. While we are an out-of-network facility, we can provide superbills for insurance reimbursement.